About the Company
Go Now encourages a natural and healthy lifestyle in a sustainable and transparent way through their organic ginger juice. Supporting the well-being of the community is the main driving force.
Challenge
Go Now has a strong foundation but lacked momentum. Their metacampaigns produced returns but did not scale. This was because the team hesitated to increase spending without a clear strategy. Also, there was a lack of consistent new content creation. This challenge is one we at A-Team are eager to tackle. Developing a tangible strategy, a constant flow of content, and responding ad hoc to new developments in the market and industry.
Strategy
The breakthrough stemmed from the creative structure and product relevance. A-Team launched a strategy with sufficient testing space, but where we are not afraid to make quick decisions. With the help of real user content and a full-funnel approach, we aligned every touchpoint, confidently scaled budgets, and turned the account into a predictable growth engine.
Solution
We developed a unique content strategy and capitalized on the different advances in the market. This generates a unique position across the various channels.
