About the Company
Huurfix is the legal partner for tenants who are overpaying. They take care of everything. From rent price checks to appeals, on a no-cure-no-pay basis. No stress, no legal jargon, but clarity, fairness, and results. Their mission: everyone has the right to fair housing.
Challenge
Huurfix had a strong story and a crystal-clear goal, but the target group - tenants with excessive housing costs - was difficult to engage. Many people were unaware that they had the right to rent reduction or were afraid to take action due to fear of hassle. The challenge was to break through that barrier. Huurfix needed to become not only visible but also build trust and show that legal assistance can indeed be easy and accessible.
Strategy
We chose a strategy that doesn't shout, but resonates. Through Meta and Google Ads, we targeted tenants who are actively searching for rental issues or are unsure about their rent price. The ads directly addressed the target audience with relatable situations: “Are you paying too much rent? We fix it for you without risk.”
We built the landing page around trust and clarity: human language, simple steps, and a clear explanation of the no-cure-no-pay model. Additionally, we set up a smart funnel where every lead was automatically followed up via CRM, ensuring that Huurfix never missed an interested tenant.
Solution
We took full responsibility for the lead process for Huurfix. With data-driven campaigns, we discovered which message resonated best: not the legal aspect, but the feeling of justice and peace of mind. By continuously testing visuals, headlines, and target audiences, we found the sweet spot between urgency and trust.
Every click led to a conversion-focused landing page. Behind the scenes, we linked the funnel to the CRM, so every request was automatically followed up, personally and quickly.
The result? A constant stream of qualified leads, decreasing costs per lead, and a growing community of satisfied tenants who are finally living fairly.
